Key Points
- The power bank manufacturer Romoss (RomaShi 罗马仕) has reportedly halted all production and operations starting July 1, 2025, with employees only paid up to June.
- Despite the halt, the company has not issued an official public announcement as of July 3rd, leading to uncertainty.
- This crisis follows a major power bank recall event that has likely damaged the brand’s reputation and financial stability.
- There’s significant leadership instability, with a second major change in less than three months; Lei Shexing (雷社杏) was replaced by Lei Xingrong (雷杏杏) on July 2, 2025.
A potential Romoss production halt is sending shockwaves through the consumer electronics industry, as insiders report the prominent power bank manufacturer has completely stopped operations.
Here’s the breakdown of what’s happening at Guangzhou Awels Information Technology Co., Ltd. (RomaShi 罗马仕), one of the most recognizable names in portable charging.
Inside the Romoss Production Halt: What Employees Are Saying
This isn’t just a rumor.
Multiple Romoss employees have reportedly confirmed the news to outlets like Jiemian News.
Here are the key developments, according to staff:
- Full Stop: Employees received notifications of a complete suspension of all work and production starting on July 1, 2025.
- Radio Silence: As of July 3rd, the company has not issued an official public announcement, leaving employees, partners, and customers in the dark.
- Paychecks Stopped: The financial strain is real. Workers have reportedly only been paid their salaries up to June, with July’s pay in limbo.
This situation points to a severe operational and financial crisis, likely stemming from a cascade of recent problems.
Resume Captain
Your AI Career Toolkit:
- AI Resume Optimization
- Custom Cover Letters
- LinkedIn Profile Boost
- Interview Question Prep
- Salary Negotiation Agent
The Tipping Point? A Damaging Power Bank Recall
While the production halt seems sudden, the writing may have been on the wall.
The company has been grappling with the fallout from a major power bank recall event.
Product recalls are notoriously brutal for hardware companies.
They don’t just drain cash reserves for replacements and logistics; they can permanently damage a brand’s reputation—a critical asset in the hyper-competitive consumer electronics market.
- Direct Financial Cost: Significant expenses for replacements and logistics.
- Brand Reputation Damage: Critical asset in competitive market is severely impacted.
- Consumer Trust Erosion: Leads to decreased sales and loyalty.
- Operational Disruption: Diverts resources from core activities.
- Market Position Weakening: Competitors can gain ground.
Musical Chairs in the C-Suite: Leadership in Flux
Adding to the chaos is a major shake-up at the very top.
On July 2, 2025—just one day after the production halt notifications allegedly went out—the company’s leadership changed hands.
- Out: Lei Shexing (雷社杏) stepped down as the legal representative, director, and manager.
- In: Lei Xingrong (雷杏杏) has taken over all three roles.
This is a massive red flag for any investor or analyst watching the company.
Why?
This marks the second major leadership transition in less than three months, signaling deep-rooted instability within the company’s executive core during a time of crisis.
Find Top Talent on China's Leading Networks
- Post Across China's Job Sites from $299 / role, or
- Hire Our Recruiting Pros from $799 / role
- Qualified Candidate Bundles
- Lower Hiring Costs by 80%+
- Expert Team Since 2014
Your First Job Post
The Official Story (Before the Halt)
Before this news broke, Romoss had a different story for the media.
When asked about the previous leadership change and other operational questions, the company’s official line was that it was undergoing “internal rectification and cleanup.”
Romoss stated it was focusing all efforts on a top-to-bottom self-inspection of its industrial chain.
The stated goal was to prepare for new product launches.
While this could have been interpreted as a strategic pivot, the subsequent production halt suggests the “cleanup” was a symptom of a much deeper problem.
ExpatInvest China
Grow Your RMB in China:
- Invest Your RMB Locally
- Buy & Sell Online in CN¥
- No Lock-In Periods
- English Service & Data
- Start with Only ¥1,000
What’s Next for Romoss?
The situation is critical.
A market leader in the power bank space is facing a potential meltdown, with production stopped, salaries allegedly unpaid, and a revolving door in the C-suite.
The lack of an official statement from the company only fuels speculation.
Is this a temporary shutdown for a major restructure, or the beginning of the end for the Romoss brand?
The coming weeks will be crucial in determining the future of the company and the fallout from this sudden Romoss production halt.
![China's MIIT Signals Major Push for AI Large Models in Manufacturing and Beyond [FreshFromChina]](https://freshfromchina.com/wp-content/uploads/2025/05/China_s_MIIT_Signals_Major_Push_for_AI_Large_Models_in_Manufacturing_and_Beyond____FreshFromChina-150x150.png)
![Sunac China Liquidation Hearing Delayed: Deep Dive into Debt Restructuring & Creditor Pushback [FreshFromChina]](https://freshfromchina.com/wp-content/uploads/2025/05/Sunac_China_Liquidation_Hearing_Delayed__Deep_Dive_into_Debt_Restructuring___Creditor_Pushback____FreshFromChina-150x150.png)
![The Evolving OpenAI and Microsoft Deal: Eyeing an IPO and Long-Term AI Dominance [FreshFromChina]](https://freshfromchina.com/wp-content/uploads/2025/05/The_Evolving_OpenAI_and_Microsoft_Deal_Eyeing_an_IPO_and_LongTerm_AI_Dominance_TeamedUpChina-150x150.png)