Key Points
- China’s Minister Wang Wentao (Wang Wentao 王文涛) and the EU’s Maroš Šefčovič (Xiefu Qiaoweiqi 谢夫乔维奇) held “focused, candid, and in-depth” discussions on key bi-lateral trade issues.
- For Rare Earths (Xitu 稀土), China is willing to establish a “green channel” for eligible European applications and asked the EU for reciprocal facilitation of high-tech product trade to China.
- Discussions on the Electric Vehicle (Diandong Qiche 电动汽车) anti-subsidy investigation have taken a “big step forward”, with price undertaking negotiations nearing the final stage and exploring new technical approaches.
- China’s Brandy (Bailandi 白兰地) anti-dumping investigation is moving towards resolution, with French companies submitting voluntary price undertaking applications and an agreement reached on core terms, potentially leading to a final ruling before July 5th.
- Both sides are instructed to accelerate efforts to find solutions compliant with their laws and World Trade Organization (Shijie Maoyi Zuzhi 世界贸易组织) rules, demonstrating a desire to resolve disputes through dialogue.
Navigating the complex world of international trade, recent discussions between China and the European Union have brought critical issues like rare earth export controls, electric vehicle subsidies, and brandy anti-dumping investigations into sharp focus.
These talks signal potentially significant shifts for industries on both sides.
Let’s break down what happened and what it means for you.
Key Trade Discussions Unpacked: Wang Wentao Meets Maroš Šefčovič
On June 3rd, China’s Minister of Commerce (Shangwu Bu 商务部), Wang Wentao (Wang Wentao 王文涛), met with Maroš Šefčovič (Xiefu Qiaoweiqi 谢夫乔维奇), the European Commission’s Executive Vice President for the European Green Deal, Interinstitutional Relations and Foresight, in Paris.
The meeting was described as featuring focused, candid, and in-depth discussions.
High on the agenda were several urgent and important economic and trade matters.
Both sides have instructed their working teams to ramp up preparations for the broader China-EU economic and trade agenda for this year.

Focus Area 1: Rare Earth (Xitu 稀土) Export Controls – Finding Common Ground?
The issue of rare earth (Xitu 稀土) export controls is a big one, given their critical role in many high-tech industries.
Here’s the lowdown from the Ministry of Commerce:
- China’s Stance: Minister Wang Wentao (Wang Wentao 王文涛) clarified that implementing export controls on items like rare earths is an international common practice. This isn’t China singling anyone out, but rather adhering to global norms, according to the Ministry.
- EU Concerns Acknowledged: China isn’t turning a deaf ear. The Ministry stated that China highly values the concerns raised by the European side.
- The “Green Channel” Offer: In a significant move, China is willing to establish a “green channel” for eligible applications. This could potentially accelerate the approval process for European companies needing these vital materials. This is a practical step towards easing EU anxieties.
- Ongoing Communication: Working-level teams have been instructed to maintain timely communication on this matter. Open lines of dialogue are key here.
- China’s Ask: It’s a two-way street. Minister Wang Wentao (Wang Wentao 王文涛) proposed that the European side should meet China halfway. This includes taking effective measures to facilitate, secure, and promote compliant trade of high-tech products to China. This suggests China is looking for reciprocal good faith from the EU.
Insight for Investors & Techies: The “green channel” for rare earths could be a game-changer for European tech manufacturing, potentially stabilizing supply chains. However, China’s call for easier access for its high-tech products into the EU market indicates a broader negotiation strategy at play. Keep an eye on what “eligible applications” entails for the green channel.

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- China’s Stance: Implementing export controls is international common practice.
- EU Concerns: China highly values the concerns raised by the EU side.
- “Green Channel”: China is willing to establish a “green channel” for eligible applications to accelerate approval for European companies.
- Communication: Working-level teams are instructed to maintain timely communication.
- China’s Ask: EU should meet China halfway by facilitating compliant trade of high-tech products to China.
Focus Area 2: Electric Vehicle (Diandong Qiche 电动汽车) Anti-Subsidy Case – “Big Step Forward”
The EU’s anti-subsidy investigation into Chinese electric vehicles (Diandong Qiche Fanbutie An 电动汽车反补贴案) has been a hot topic, and it seems there’s been tangible progress.
- Productive Discussions: Minister Wang Wentao (Wang Wentao 王文涛) and Commissioner Šefčovič (Xiefu Qiaoweiqi 谢夫乔维奇) had a professional and in-depth discussion on the EV case.
- Significant Advancement: The talks reportedly pushed the case a “big step forward towards proper resolution.” This phrasing suggests a mutual desire to de-escalate.
- Price Undertaking Negotiations Near Finish Line: This is crucial. The price undertaking negotiations for the China-EU electric vehicle case have entered the final stage. However, it’s not a done deal yet and “still require effort from both sides.”
- New Technical Approaches Explored: The European side proposed exploring new technical approaches simultaneously. China will assess the feasibility of this from legal and technical standpoints. This openness to new solutions is a positive sign.
- Goal: Mutually Acceptable Solutions: Both sides instructed their teams to accelerate efforts to find solutions compliant with their respective laws and World Trade Organization (Shijie Maoyi Zuzhi 世界贸易组织) rules. The aim is to properly resolve the trade disputes.
Insight for Founders & Marketers: If these price undertaking negotiations conclude successfully, it could avoid harsher tariffs on Chinese EVs entering the EU. This would have a major impact on market dynamics, competition, and pricing strategies for both Chinese EV makers and their European counterparts. The mention of “new technical approaches” also hints at innovative regulatory solutions being considered.

Focus Area 3: EU Brandy Anti-Dumping Case (Zhongguo Dui Oumeng Bailandi Fanqingxiao An 中国对欧盟白兰地反倾销案) – Resolution by July?
Another key trade friction point has been China’s anti-dumping investigation into EU brandy (Zhongguo Dui Oumeng Bailandi Fanqingxiao An 中国对欧盟白兰地反倾销案), particularly affecting French producers.
- Friendly & Candid Exchange: Minister Wang Wentao (Wang Wentao 王文涛) and Commissioner Šefčovič (Xiefu Qiaoweiqi 谢夫乔维奇) discussed the brandy case with a similar tone. The French side, including France’s Minister Delegate for Foreign Trade, Mr. Saint-Martin (Sheng-Mading 圣-马丁), was also briefed.
- Industry Takes Initiative: Interestingly, French companies and relevant associations have voluntarily submitted price undertaking applications to the Chinese side. This proactive step from the industry itself is a significant development.
- Agreement on Core Terms: Chinese investigating authorities have reached agreements with them on the core terms of the price undertaking. This is a major breakthrough.
- Impending Final Ruling: China is currently reviewing the complete text. If it passes review, a final ruling announcement, including the price undertaking text, is planned before July 5th. Mark your calendars.
- China’s Sincere Effort: The Ministry emphasized that China has “fully demonstrated its sincerity in resolving China-EU trade disputes through dialogue and consultation.”
- Call for Reciprocity: Again, China hopes the European side will meet China halfway, properly address China’s concerns, and create conditions for further expanding cooperation.
Insight for Investors & Exporters: The potential resolution of the brandy case by early July, driven by voluntary price undertakings from French companies, offers a clear de-escalation pathway. This could serve as a model for resolving other trade disputes and underscores the value of industry engagement in international trade negotiations. It’s a positive signal for EU luxury goods exporters to China.

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- Discussion Nature: Friendly & candid exchange.
- Industry Action: French companies and associations voluntarily submitted price undertaking applications.
- Core Terms Agreement: Chinese authorities reached agreements on core terms with French companies.
- Final Ruling Timeline: Expected before July 5th, dependent on review of complete text.
- China’s Stance: Demonstrated sincerity in resolving disputes via dialogue.
Looking Ahead: The Bigger Picture for China-EU Trade
These discussions on rare earths, EVs, and brandy aren’t happening in a vacuum.
They are part of a larger, ongoing effort to manage the complex and vital economic and trade relationship between China and the EU.
The willingness to engage in “focused, candid, and in-depth discussions” and to seek “mutually acceptable solutions” is key.
While challenges remain, the progress reported in these specific areas offers a glimmer of optimism for resolving complex international trade issues through dialogue and negotiation, with both sides looking to maintain and promote compliant, high-value trade.
Staying informed on these China-EU trade talks developments is crucial for anyone in the tech, investment, or global marketing space.

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